The rhythmic swirling of the bottle, the perfect head of foam, the conical glass - wheat beer is a ritual that everyone celebrates in their own unique way. Once reserved exclusively for the aristocracy, it is now celebrated across borders from the beer gardens of Bavaria to the bars of the metropolises. “Brauchzeit” subjects the “Obergärige” to a rejuvenating cure by combining folkloric motifs from the animal world with urban designs. The result is an unusual interplay of tradition and modernity that does credit to the timeless classic wheat beer.